Our logo uses the Henry Moore sculpture 'Family Group'.
Our logo and website were created by Oxford based design group Franks and Franks. It was important to convey the idea that we are dentists for the whole family, and Stephen Franks immediately thought of the iconic Henry Moore sculpture.
Family Group depicts a family group with the three-dimensional, sculptured feel of teeth - the head of the father figure is exactly the shape of a tooth. We sourced and licensed this image and based the identity around it.
